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Why Use Gather & Reel for Google in Southland?

  • Writer: Dion O'Connor
    Dion O'Connor
  • Aug 25
  • 2 min read

Here’s the truth: if you’re running a business in Invercargill or anywhere in Southland, you’ve got a secret edge over companies in Auckland, Wellington, or Christchurch.

Advertising here doesn’t need to be expensive. We’re not a major metro market, which means your budget stretches further, your message stands out more easily, and you can achieve big-city results without big-city costs.

At Gather & Reel, we help you maximise that advantage — while avoiding the traps many agencies fall into.


1. Direct Management of Google Ads (No Middlemen, No Markups)

A lot of agencies and media companies don’t actually run your Google Ads themselves — they buy through third parties, adding commissions or markups that drain your budget before a single customer sees your ad.

At Gather & Reel, we run Google Ads directly. Every cent of your spend goes into your campaign, not someone else’s pocket. That means more clicks, more conversions, and more value. It also means that if there are any issues, we can solve problems immediately without waiting for other people to get back to you ( while your money is being wasted )


2. Independent Media Buying (Radio, Print, Digital & More)

We don’t play favourites with media outlets. Some agencies are influenced by bulk deals, kickbacks, or preferred partnerships with radio stations and publishers. That means their advice isn’t always in your best interest.

Gather & Reel is different. We stay independent. Whether it’s radio, print, streaming, or online — we only recommend placements that deliver the best return for you, not for us.



3. Local Advantage

Being in Invercargill means we understand this market inside and out. We know how to get you visibility where it matters most — and we do it without the inflated costs you’d face in the big metros.

At the same time, our strategies, creative, and reporting are built to high standards. You’re not just getting a “local” agency — you’re getting the best of both worlds: local insight with professional execution and over 20 years of media/advertising experience.


4. Transparency You Can Trust

We keep everything clear and measurable. From ad spend to performance reporting, you’ll always see exactly where your money goes and what it’s doing. No jargon, no smoke and mirrors — just honest results.


5. More Value, More Growth

Because you’re not wasting money on commissions, markups, or inflated city prices, your marketing dollars go further. That means you can reinvest savings into scaling campaigns, producing creative, or testing new platforms — all while keeping costs lean.


6. A Partner in Your Success

Gather & Reel isn’t here to just “book ads.” We’re your strategic partner. We dig into your goals, your audience, and your vision, then build campaigns that actually move the needle for your business.


Southland businesses have an advantage most others don’t: the ability to advertise effectively without overspending. When you combine that with Gather & Reel’s direct management, independence, and transparency, you get marketing that delivers more — for less.

It’s time to use that edge to your benefit. Let’s make your advertising dollars go further.

 
 
 

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